Essays about: "Customer Reactions"

Showing result 1 - 5 of 25 essays containing the words Customer Reactions.

  1. 1. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

  3. 2. Minimising Battery Degradation And Energy Cost For Different User Scenarios In V2G Applications : An Integrated Optimisation Model for BEVs

    University essay from Uppsala universitet/Elektricitetslära

    Author : Jacob Bengtsson; Benjamin Moberg Safaee; [2023]
    Keywords : Vehicle-to-Grid; V2G; Battery Electric Vehicle; BEV; State-of-Charge; SoC; State-of-Health; SoH; charging; discharging; degradation; energy cost; optimisation; optimization; Pyomo; Gurobi;

    Abstract : The functionality to both charge and discharge energy from and to the power grid to a Battery Electric Vehicle (BEV) is referred to as Vehicle-to-Grid (V2G). This allows the customer to buy energy when the spot price is low and sell energy when the price is high to make a profit, called energy arbitrage. READ MORE

  4. 3. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

  5. 4. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  6. 5. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE