Essays about: "Customer Recovery"

Showing result 1 - 5 of 44 essays containing the words Customer Recovery.

1. 1. How restaurants used digital marketing to keep their customers during the Covid-19

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Sertan Ceken; [2023]
   Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

   Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

3. 2. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marcus Hagström; Karl Granbom; [2023]
   Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

4. 3. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

5. 4. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

6. 5. A Data-Driven Approach for Incident Handling in DevOps

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Lakshmi Ashritha Annadata; [2023]
   Keywords : Incident Handling; DevOps; Machine Learning; Prioritization; Topic Modeling;

   Abstract : Background: Maintaining system reliability and customer satisfaction in a DevOps environment requires effective incident management. In the modern day, due to increasing system complexity, several incidents occur daily. Incident prioritization and resolution are essential to manage these incidents and lessen their impact on business continuity. READ MORE