Essays about: "Customer Relationship Management in Banks thesis"
Showing result 11 - 13 of 13 essays containing the words Customer Relationship Management in Banks thesis.
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11. What a Difference a Bank Makes
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE
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12. E-banking and Service Quality Online
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : This thesis will present and discuss e-banking of four major banks in Sweden and the provided service quality required maintaining a good relationship to their customers. The thesis is based on interviews with representatives from the four banks and theories from researches within the field. READ MORE
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13. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg
University essay from IHH, FöretagsekonomiAbstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE