Essays about: "Customer Relationship Management in bank"
Showing result 1 - 5 of 18 essays containing the words Customer Relationship Management in bank.
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1. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE
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2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE
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3. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE
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4. The Effects of the Digital Transformation Process on Banks’ Relationship with Customers : Case Study of a Large Swedish Bank
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The role of digitalisation in the banking sector has altered customers' preferences and demands. As a result of this, banks in Sweden are becoming more digitally oriented in order to satisfy their customers' new preferences and demands. READ MORE
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5. Service Quality & Customer Satisfaction: A case study in Banking Sector
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : The aim of this research is to analyze the impact of service quality on customer satisfaction. A sound association is found between customer satisfaction and the quality of service provided by the companies. READ MORE