Essays about: "Customer Relationship Management"

Showing result 1 - 5 of 325 essays containing the words Customer Relationship Management.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 2. Shared working environment responsibilities in the staffing industry : A shared leadership perspective

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Jonas Stenborg; [2020]
    Keywords : Staffing industry; Shared leadership; Shared responsibility; Working environment; Systematic Work Environmental Management; Systematiskt Arbetsmiljöarbete; SAM;

    Abstract : The purpose of this study is to explore Swedish leaders in staffing agencies experiences, thoughts, and insights regarding the implementation of the legislative works around SAM (Systematic Work Environmental Management AFS 2001:1). In the context of SAM, the legislation entails a complex triangular relationship between the staffing agency, their customer, and the consultant. READ MORE

  4. 3. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  5. 4. Examining the Critical Success Factors for Robotic Process Automation in Small-Medium Enterprises

    University essay from Lunds universitet/Institutionen för informatik

    Author : Axel Canneroth; Albin Hellmuth; [2020]
    Keywords : Technology and Engineering;

    Abstract : This thesis aims to provide information regarding which critical success factors that are beneficial for small and medium enterprises when implementing Robotic Process Automation. It has been done by identifying 11 critical success factors from 14 academic research articles treating Critical Success Factor’s in Customer Relationship Management and Enterprise Resource Planner implementations. READ MORE

  6. 5. Leveraging Corporate-Startup Engagements: A Multiple Case Study Exploring Corporate Accelerators’ Post- Acceleration Activities

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cleo Dan; Tom Hackenberg; Dominik Wudarczyk; [2020]
    Keywords : Corporate accelerators; corporate venture capital; corporate venturing; open innovation; corporate-startup engagement; Business and Economics;

    Abstract : This study focused on examining what post-acceleration startup management practices (‘activities’) corporate accelerators conduct and how these activities contribute to strategic value creation for the parent company. It was found that the post-acceleration phase is separated into three levels of post-acceleration activities and their strategic value contributions. READ MORE