Essays about: "Customer Relationship Management"

Showing result 1 - 5 of 340 essays containing the words Customer Relationship Management.

  1. 1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  3. 2. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 3. Shared working environment responsibilities in the staffing industry : A shared leadership perspective

    University essay from Umeå universitet/Sociologiska institutionen

    Author : Jonas Stenborg; [2020]
    Keywords : Staffing industry; Shared leadership; Shared responsibility; Working environment; Systematic Work Environmental Management; Systematiskt Arbetsmiljöarbete; SAM;

    Abstract : The purpose of this study is to explore Swedish leaders in staffing agencies experiences, thoughts, and insights regarding the implementation of the legislative works around SAM (Systematic Work Environmental Management AFS 2001:1). In the context of SAM, the legislation entails a complex triangular relationship between the staffing agency, their customer, and the consultant. READ MORE

  5. 4. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : ILAKIA AMIRTHALINGAM; NADJA ZAHIRALDINNI; [2020]
    Keywords : Customer involvement; customer integration; product development; software development; international customers; obstacles; customer relationship; customer requirement; customer need; methods for mapping requirements; Kundinvolvering; kundintegration; produktutveckling; mjukvaruutveckling; internationella kunder; hinder vid kundinvolvering; kundrelation; kundkrav; kundbehov; metoder för kartläggning av krav;

    Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE

  6. 5. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE