Essays about: "Customer Relationship Management"
Showing result 1 - 5 of 382 essays containing the words Customer Relationship Management.
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1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE
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2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
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3. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE
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4. The role of customer-based brand equity in the direct-to-consumer business model
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE
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5. “WHO AM I? SAID THE ROBOT. WHO AM I?!? SAID THE HUMAN” : A Study To Explore The Effects Of Algorithmic Management Tools On The Work-Related Identities of Individuals In Standard Work Settings
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : This research paper investigates the impact of algorithmic management (ARM) on work practices within organizations that employ standard work arrangements. Specifically, the study aims to explore how the introduction of ARM systems influences individuals' perceptions, interpretations, and work-related identities, as well as the resulting changes in their work practices. READ MORE