Essays about: "Customer Relationship Management"

Showing result 1 - 5 of 354 essays containing the words Customer Relationship Management.

  1. 1. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia March; Alice Tremblay; [2022]
    Keywords : crisis management; customer relationship management;

    Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE

  2. 2. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  3. 3. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

  4. 4. The Impact of Environmental Management on Financial Performance in SMEs, Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Shamil Mehdijev; Ravindra Reddy Kolli; [2022]
    Keywords : Environmental management; SME; Sustainability; Financial performance;

    Abstract : Environmental management plays one of the key roles in the current corporate world due to its benefits on brand identity, competitiveness, and customer satisfaction The relationship between environmental management and financial performance has been the focus of many studies in the recent 20 years, however, a steady conclusion is missing on this topic. The impact of environmental management on financial performance in Swedish SMEs in the energy sector has been investigated in this quantitative study. READ MORE

  5. 5. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PHILIP BÖRJESSON; [2021]
    Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE