Essays about: "Customer Relationship Management"

Showing result 21 - 25 of 383 essays containing the words Customer Relationship Management.

1. 21. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

3. 22. Customer Related Risks : A Garment Manufacturer Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Caroline Lindholm; Filippa Vasilis; Astrid Hansson; [2022]
   Keywords : Risk; Risk Management; Garment Manufacturing; Malaysia; Buyer-Supplier Relationship; Purchasing Practices;

   Abstract : This paper examines risks that arise from buyer-manufacturer relationships from Malaysian garment manufacturers' perspectives. In addition, the risk management techniques used to handle these risks are studied and cross-examined. The nature of the relationship is also discussed in relation to the risks and risk management techniques identified. READ MORE

4. 23. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE

5. 24. Sustainable logistics service providers : A qualitative case study of future technology and IT solutions attributes for 3PL clients

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Skärbo Jonsson; [2022]
   Keywords : logistics; third-party logistics; inter-organizational relationship; key performance indicators; sustainable balanced scorecard; technical warehouse solution; sustainability; attribute; logistik; tredjepartslogistik; interorganisatoriska relationer; resultatindikationer; hållbart balanserat styrkort; teknisk lagerlösning; hållbarhet; attribut;

   Abstract : The growing demand for commerce has disrupted the market's supply chains. To manage the customer demands, contracting a third-party logistics (3PL) can help make the chain more resource efficient. Actions such as implementing sustainable technology and IT infrastructure are important to invest in. READ MORE

6. 25. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olivia March; Alice Tremblay; [2022]
   Keywords : crisis management; customer relationship management;

   Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE