Essays about: "Customer Relationships"

Showing result 1 - 5 of 493 essays containing the words Customer Relationships.

  1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jennie Lewin; Daban Taha; [2024-03-06]
    Keywords : ;

    Abstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE

  3. 2. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rasmus Jämterud; Henrik Widell; [2024]
    Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

  5. 4. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Alexander Fredriksson; Teemu Lahtinen; [2024]
    Keywords : Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

    Abstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE

  6. 5. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE