Essays about: "Customer Satisfaction and Internal MARKETING"

Showing result 1 - 5 of 16 essays containing the words Customer Satisfaction and Internal MARKETING.

1. 1. Inside-Out : Investigating the link between internal marketing and service quality in Swedish retail

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Svensson; [2020]
   Keywords : Employee satisfaction; Internal marketing; Retail market; Service quality; Store managers;

   Abstract : This thesis is a qualitative research that provides an understanding of store managers perception of internal marketing on the Swedish retail market. It also describes how the store managers use internal marketing to guide their frontline employees to deliver high quality service. READ MORE

3. 2. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

4. 3. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

5. 4. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

   University essay from Akademin för innovation, design och teknik

   Author : Susanna Stargård; Sara Hassan; [2013]
   Keywords : PSS; PSS development; performance measurements; success factors;

   Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

6. 5. Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.

   University essay from KTH/Industriell Management

   Author : Maria Fernanda Eliopoulos; [2012]
   Keywords : New Service Development NSD ; Relationship Marketing; DMAIC OF Six Sigma; Critical To Quality CTQ ; Voice of the Customer VOC ; Customer Satisfaction; Scenario 1 “Standard Services”; Scenario 2 “Special Solutions”.;

   Abstract : Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. READ MORE