Essays about: "Customer Segmentation"

Showing result 1 - 5 of 92 essays containing the words Customer Segmentation.

  1. 1. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : NITIN GARG; SUMEET SOLANKI; [2023]
    Keywords : Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Abstract : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. READ MORE

  3. 2. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Heinze; Henrik Linton; [2023]
    Keywords : Spare Parts Management; Spare Parts Inventory Management; Ser- vice Level Disparities; Inventory Control; Technology and Engineering;

    Abstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE

  4. 3. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  5. 4. Clustering of Unevenly Spaced Mixed Data Time Series

    University essay from KTH/Matematisk statistik

    Author : Pierre Sinander; Asik Ahmed; [2023]
    Keywords : mixed data time series; unevenly spaced time series; clustering; dynamic time warping; Gower dissimilarity; time warping regularisation; numeriska och kategoriska tidsserier; ojämnt fördelade tidsserier; kluster analys; dynamic time warping; Gower dissimilaritet; regularisering av tidsförvränging;

    Abstract : This thesis explores the feasibility of clustering mixed data and unevenly spaced time series for customer segmentation. The proposed method implements the Gower dissimilarity as the local distance function in dynamic time warping to calculate dissimilarities between mixed data time series. READ MORE

  6. 5. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE