Essays about: "Customer Value Proposition CVP"

Found 3 essays containing the words Customer Value Proposition CVP.

  1. 1. Discovering a need for marketing services in the small restaurant industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Hasen Hafid; Isak Kucukköse; [2022]
    Keywords : Discovering a marketing need; Small Restaurants; Customer Value Proposition; Marketing Expertise;

    Abstract : The aim of this research is to explore a need for improving marketing in the small business sector among restaurants. Furthermore, if a potential need was found, starting to dissect how to increase the demand for the need of marketing expertise services through crafting an attractive customer value proposition (CVP). READ MORE

  3. 2. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; [2021]
    Keywords : Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

    Abstract : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. READ MORE

  4. 3. Business Models in the E-Commerce : Integrating Credit Risk Management to Business Models

    University essay from Företagsekonomiska institutionen

    Author : Ira Hongelin; Johanna Jansson; [2013]
    Keywords : Business model; Value creation; Credit risk management; e-commerce; Customer value proposition CVP ; Profit formula; Key processes; Key resources;

    Abstract : The development and complexity of the e-commerce sector has increased the demand forcompanies to grasp and develop their business models, as well their credit risk managementfunctions, in order be profitable and create value. This thesis examines how credit riskmanagement can be integrated in a business model, in terms of a customer value proposition,profit formula, key processes and key resources. READ MORE