Essays about: "Customer Value"

Showing result 21 - 25 of 1402 essays containing the words Customer Value.

1. 21. Competitor analysis of the synchronous machines market : A study of how manufacturers differentiate themselves from each other with unique value propositions

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Fredrick Fager; Jiyan Kösanlioglu; [2023]
   Keywords : Synchronous machines; synchronous motors; synchronous generators; competitor analysis; value proposition; Synkronmaskiner; synkrona motorer; synkrona generatorer; konkurrentanalys; värdeerbjudande;

   Abstract : This report highlights the market for synchronous machines and examines the current situation. Today, the world demands higher volumes of electrical power that is cleaner, more efficient and generated from fossil-free sources. This increases the importance of using efficient and modern that minimise energy losses. READ MORE

3. 22. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

4. 23. Love is all you need - Defining the concept of love brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
   Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

   Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

5. 24. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Stina Enblom; Silvia Padovan; [2023]
   Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

   Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE

6. 25. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Matilda Krantz; [2023]
   Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

   Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE