Essays about: "Customer Values"

Showing result 1 - 5 of 248 essays containing the words Customer Values.

  1. 1. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  2. 2. The Role of Organizational Culture on Green Marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE

  3. 3. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    University essay from Lunds universitet/Produktutveckling

    Author : Rakel Sieradzki; Elsa Sollbe; [2020]
    Keywords : Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Abstract : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. READ MORE

  4. 4. The value perception gap between customers and sellers : A case study on aftersales services within maritime industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Pontus Öström; Emil Fröyset; [2020]
    Keywords : Serive; Customer value; Value proposition; Customer perspective; Maritime industry; Service; Kundvärde; Värdeerbjudanden; Kundperspektiv; Maritim industri;

    Abstract : Increased competition and lower margins on products cause many traditional manufacturing companies to resort to services to increase revenues and differentiate themselves from competitors. A challenge manufacturing companies and their sellers face within this change lie within understanding what their customers value in the contexts of service and how to convey these values into superior value propositions. READ MORE

  5. 5. Techno-economic Potential of Customer Flexibility : A Case Study

    University essay from KTH/Energiteknik

    Author : Maryan Bouraleh; [2020]
    Keywords : district heating; demand-side management; customer flexibility; thermal inertia; virtual storage; thermal energy storage; load shifting; space heating; multi-family dwellings; demand response; fjärrvärme; efterfrågesidahantering; kundflexibilitet; termisk tröghet; virtuell lagring; v¨armeenergilagring; lastförskjutning; byggnadsuppvärmning; flerfamiljshus; demand response;

    Abstract : District heating plays a major role in the Swedish energy system. It is deemed a renewable energy source and is the main provider for multi-family dwellings with 90 %. Although the district heating fuel mix consists of majority renewables, a share of 5 % is provided from fossil fuels. READ MORE