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Showing result 1 - 5 of 59 essays matching the above criteria.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  3. 2. Low-No code Platforms for Predictive Analytics

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Soma Karmakar; [2023]
    Keywords : Low code; no code; Predictive analytics; databricks; azure; AWS; Google cloud;

    Abstract : In the data-driven landscape of modern business, predictive analytics plays a pivotal role inanticipating and mitigating customer churn—a critical challenge for organizations. However, thetraditional complexities of machine learning hinder accessibility for decision-makers. READ MORE

  4. 3. Navigating the Era of Open Banking: The Opportunities and Threats of Open Banking - a Case Study of Nordea and the Open Banking Ecosystem

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Dennis Kiener; Ronaldo Sprenger; [2023]
    Keywords : Open Banking; PSD2; FinTech; Banks; Finance;

    Abstract : Regulatory changes and shifts in technology enabled the rise of Open Banking. In this paper, we examine the opportunities and threats implied by Open Banking on traditional banks and the strategies on how to navigate the era of Open Banking, using Nordea as an example. READ MORE

  5. 4. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

  6. 5. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE