Essays about: "Customer analytics"

Showing result 16 - 20 of 59 essays containing the words Customer analytics.

1. 16. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Gustav Fridell; Saam Cedighi Chafjiri; [2020]
   Keywords : saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

   Abstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE

3. 17. Machine Learning to identify aberrant energy use to detect property failures

   University essay from KTH/Energiteknik

   Author : Shahroz Habib; [2020]
   Keywords : ;

   Abstract : The digitalization of energy sector has provided immense amount of data about buildings which created an untapped opportunity for energy savings using energy data analytics. In recent years, there has been significant research on energy optimization using machine learning. READ MORE

4. 18. Connecting customers to the correct insurance through statistics and data analysis Helping insurance agents through data analytics

   University essay from Umeå universitet/Institutionen för datavetenskap

   Author : Ivan Lyxzén; [2020]
   Keywords : ;

   Abstract : Many companies have built platforms for analyzing user data then using this to extrapolate useful information about customer segments, this project built such a platformed aimed at helping insurance agents better understand their customers. The platform was built as part of JaycomAB’s services and was built to fit their design, both in terms of database, controller and interface. READ MORE

5. 19. Managing a transformation towards industry 4.0 : A study within the bus manufacturing industry

   University essay from Karlstads universitet

   Author : Oskar Ekebring; Mattias Eriksson; [2020]
   Keywords : Industry 4.0; bus manufacturing operations; change management; knowledge-based view; roadmap; Industri 4.0; busstillverkning; förändringsarbete; kunskapsbaserat synsätt; färdplan;

   Abstract : Prior research suggests that industry 4.0 could bring numerous benefits to firms manufacturing operations. Despite industry 4.0’s overwhelming popularity, there is considerable confusion surrounding how to approach a transformation, and additionally how it will affect organizations. READ MORE

6. 20. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Aida Licina; [2020]
   Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE