Essays about: "Customer analytics"

Showing result 6 - 10 of 59 essays containing the words Customer analytics.

  1. 6. Business Intelligence and Analytics for Sustainability: A Study on the Swedish Food Industry

    University essay from Lunds universitet/Institutionen för informatik

    Author : Johanna Alm; Hilda Malmberg; [2022]
    Keywords : BI A; business intelligence; analytics; sustainability; food industry; affordances; capabilities; Technology and Engineering; Business and Economics;

    Abstract : The food industry is facing challenges in responding to the climate crisis, and research highlights the potential of using Business Intelligence & Analytics for organizations sustainability efforts. The aim of this study is to holistically map through the affordance lens, what capabilities organizations in the food industry may potentially gain by using BI&A for sustainability. READ MORE

  3. 7. Geospatial Timeseries Imputation using Deep Neural Networks

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Mattis Kienmayer; [2022]
    Keywords : ;

    Abstract : With the advancement of technology, data collection has become a big part of many industries.Large amounts of data can be used for analytics purposes, and give companies the opportunityto offer a wider range of services to their customers. READ MORE

  4. 8. Evaluation of Approaches for Representation and Sentiment of Customer Reviews

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stavros Giorgis; [2021]
    Keywords : machine learning; nlp; text analytics; sentiment analysis; transformers; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta; maskininlärning; nlp; textanalys; sentimentanalys; transformatorer; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta;

    Abstract : Classification of sentiment on customer reviews is a real-world application for many companies that offer text analytics and opinion extraction on customer reviews on different domains such as consumer electronics, hotels, restaurants, and car rental agencies. Natural Language Processing’s latest progress has seen the development of many new state-of-the-art approaches for representing the meaning of sentences, phrases, and words in the text using vector space models, so-called embeddings. READ MORE

  5. 9. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  6. 10. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE