Essays about: "Customer behavior"

Showing result 26 - 30 of 416 essays containing the words Customer behavior.

  1. 26. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  3. 27. RNN-based Graph Neural Network for Credit Load Application leveraging Rejected Customer Cases

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Oskar Nilsson; Benjamin Lilje; [2023]
    Keywords : Machine Learning; Deep Learning; Reject Inference; GNN; GCN; Graph Neural Networks; RNN; Recursive Neural Network; LSTM; Semi-Supervised Learning; Encoding; Decoding; Feature Elimination;

    Abstract : Machine learning plays a vital role in preventing financial losses within the banking industry, and still, a lot of state of the art and industry-standard approaches within the field neglect rejected customer information and the potential information that they hold to detect similar risk behavior.This thesis explores the possibility of including this information during training and utilizing transactional history through an LSTM to improve the detection of defaults. READ MORE

  4. 28. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    University essay from Södertörns högskola/Företagsekonomi

    Author : Angelina Petros; [2023]
    Keywords : Marketing; Incentive; Altruistic motivation; Reward types;

    Abstract : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. READ MORE

  5. 29. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  6. 30. The Impact of the Covid-19 Pandemic on Employee Behavior and Service Quality in an Airport Setting : A qualitative study in service management

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Gabriel Ekholm Lavebratt; Noah Tindberg; [2023]
    Keywords : Service Management; Servicescape; Airports; Covid-19; Customer Behavior;

    Abstract : In 2019, the Covid-19 pandemic brought a substantial change to the world. As good as everyone was affected and several sectors in the economy were impacted. Service businesses had to adapt their servicescape as a consequence. READ MORE