Essays about: "Customer behavior"

Showing result 6 - 10 of 343 essays containing the words Customer behavior.

  1. 6. Disruptive external forces as a catalyst for service innovation : Influencing forces of facility service innovation processes due to changing customer behavior

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Stina Hedman Nilsson; Carolina Skarin; [2022]
    Keywords : Service Innovation process; Service Innovation; External Forces; Disruptive External Forces; Changing Customer Behavior; Facility Service Sector;

    Abstract : Service innovation is an important component for service business through its applicability in development and accretion that promotes business operations. The service innovation process can be created and maintained through interaction between the actor and the customer, where mutual value is being created through collaboration. READ MORE

  2. 7. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE

  3. 8. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  4. 9. Moral Decoupling: Analysis of Possible Factors Causing Consumers to Ignore Brand’s Greenwashing Practices and the Effect on Purchase Intention

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Silvia Cano Cano Casas; Eugènia Valls Llufriu; [2022]
    Keywords : Greenwashing; Moral Decoupling; Regulatory Focus Theory; Brand Identity Fusion; Purchase Intention;

    Abstract : Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. READ MORE

  5. 10. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Johanna Andersson; [2022]
    Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

    Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE