Essays about: "Customer behaviour analysis"

Showing result 1 - 5 of 74 essays containing the words Customer behaviour analysis.

  1. 1. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

    Author : Miguel Angel Serrano Manchón; [2021]
    Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

    Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

  2. 2. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Casper Gustafsson; Li Yanzhuo; [2021]
    Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE

  3. 3. Possibilities with Stirling Engine and High Temperature Thermal Energy Storage in Multi-Energy Carrier System : An analysis of key factors influencing techno-economic perspective of Stirling engine and high-temperature thermal energy storage

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Martin Myska; [2021]
    Keywords : Stirling engine; High-temperature thermal energy storage; Linear optimization; Photovoltaics; Time of Use; Renewable energy; Load shifting; Self-consumption; Power grid;

    Abstract : Small and medium-scale companies are trying to minimise their carbon footprint and improve their cash flow, renewable installations are increasing all over the Europe and are expected to do so in following years. However, their dependency on the weather cause pressure on matching the production with demand. READ MORE

  4. 4. Culture Creation in a Semi- Enclosed Environment : The superyacht case

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : MALIN PERKINS; [2021]
    Keywords : Organisational culture; culture creation; semi-enclosed environment; superyacht; Organisationskultur; kulturskapande; halvslutna miljöer; superyacht;

    Abstract : Organisational culture is a construct for conceptualising the way people experience and describe their work setting, and can be linked to organisational benefits and employee well-being. Researchers suggest that culture is created through group dynamics and interactions over time, the influence of surrounding environment and the founders of the organisation. READ MORE

  5. 5. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Anida Granov; [2021]
    Keywords : E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

    Abstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE