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Showing result 1 - 5 of 84 essays matching the above criteria.
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1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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2. The new hype in the e-commerce industry: A case study in Sweden to investigate challenges perceived by software development teams
University essay from Lunds universitet/Institutionen för informatikAbstract : The growing number of users and the changes in customer behaviour over the last few years caused new hype in the e-commerce industry. This imposed pressure resulted in some technical disruptions in those systems. READ MORE
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3. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE
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4. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE
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5. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE