Essays about: "Customer behaviour"
Showing result 1 - 5 of 238 essays containing the words Customer behaviour.
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1. Predicting Navigational Patterns in Web Applications using Machine Learning Techniques
University essay from Lunds universitet/Institutionen för reglerteknikAbstract : In large corporations, customer support is a costly service, and an area of constant optimization. Solutions to increase efficiency and decrease bottlenecks are constantly needed. READ MORE
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2. Local voltage control in a low voltage grid with high photovoltaic penetration
University essay from Lunds universitet/Institutionen för reglerteknikAbstract : This thesis examines how active power control (Volt-Watt control) and reactive power compensation (Volt-VAr control) can help limit voltage increases on the low voltage grid due to high photovoltaic (PV), installations. Due to the large increase in interest to install small scale PV-systems within residential areas the Distribution System Operator E. READ MORE
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3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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4. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE
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5. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE