Essays about: "Customer club"

Showing result 1 - 5 of 21 essays containing the words Customer club.

  1. 1. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

  2. 2. Sedentary behaviour among children and how to foster a change of habits with the support of digital services and behaviour change techniques

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Keywords : ;

    Abstract : Physical activity and its significance for health have long received much attention. In recent times, sedentary behaviour and its health consequences have also been raised. READ MORE

  3. 3. Business Model Innovation: The Case of Fitness Industry

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Daria Miasnikova; [2020]
    Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

    Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE

  4. 4. Developing a Digitally Transformed Business Model

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Joy Nielsen; [2018]
    Keywords : Danish Movies; Digital Transformation; Cinema; Distribution; Digitalization; Business Models;

    Abstract : Online movie distribution has become a common practice after giants such as HBO and Netflix have entered the scene. Despite the new digital technologies, the Danish movie industry are having a hard time benefitting from these. READ MORE

  5. 5. Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Liska Cersowsky Weström; [2016]
    Keywords : gamification; motivation; communication; apps; digital; user experience; ux;

    Abstract : Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. READ MORE