Essays about: "Customer club"

Showing result 16 - 20 of 22 essays containing the words Customer club.

1. 16. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

3. 17. What's your story? : Stories' effect on corporate image

   University essay from Ekonomihögskolan, ELNU

   Author : Anna Bergstedt; Johanna Nilsson; [2010]
   Keywords : storytelling; corporate identity; image and experience industry;

   Abstract : To stand out in today’s fierce competition companies need to evolve their competitive skills. Many organizations have come to realize that it is not enough to only include individual products in the offering but one has to sell the whole company. READ MORE

4. 18. Customer Relationship Management Strategy in Swedish Football Clubs

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Samuel Sölgén; Daniel Wiklund; [2009]
   Keywords : CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

   Abstract : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. READ MORE

5. 19. The future for football supporters : strategic customer perception of organizational change

   University essay from Sektionen för Hälsa och Samhälle

   Author : Johan Lindell; Gustav Nilsson; [2009]
   Keywords : Organizational change; Strategic customer; Supporter clubs; Football clubs;

   Abstract : The interest for professional football has increased during the last decades; more people attend football games and buying club merchandise. This has lead to increased turnover for the football clubs. This new development has forced the football clubs to transform in order to take advantage of the opportunities an increased turnover creates. READ MORE

6. 20. Tennis for Everyone? Identifying the Core and Aligning the Competencies : A Smashing Study of Bankeryds Tennisklubb

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Katarina Mannerfelt; Terese Fält; Johanna Widell; [2008]
   Keywords : Brand management; Core Activity; Customer Satisfaction; Service; Brand management; Kärnverksamhet; Kundtillfredställelse;

   Abstract : Abstract In 1974 - 81 Björn Borg conquered the tennis courts and his opponents around the world (International Tennis Hall of Fame, 2006). Today Jonas Björkman, Robin Söderling and Joachim "Pim-Pim" Johansson are the most successful Swedish tennis players according to the ATP ranking (2007). READ MORE