Essays about: "Customer club"

Showing result 21 - 22 of 22 essays containing the words Customer club.

  1. 21. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Martina Genfors; Erica Liljeblad; Camilla Gustafsson; [2007]
    Keywords : ;

    Abstract : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. READ MORE

  3. 22. Loyalty Club : An Online Brand Relation Management Project

    University essay from Medier och kommunikation

    Author : Michaela Ristiniemi; [2007]
    Keywords : Communication; time-space; interactivity; dialogue; relationships and loyalty.;

    Abstract : ABSTRACT Title: Loyalty Club. An Online Brand Relations Management Project Amount of pages: 46 (61 including abstract, references and annexes) Author: Michaela Ristiniemi Tutor: Peder Hård af Segerstad Course: Media- and communication D Period: Spring 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Object: To research how an interactive relation online could be created between a brand such as Matrix and their customers, on the Swedish market. READ MORE