Essays about: "Customer emotion"

Showing result 1 - 5 of 12 essays containing the words Customer emotion.

1. 1. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Anastasiia Jönsson; Clara Nordberg; [2023]
   Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

   Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

4. 3. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonathan Linnér; Isabella Olsson; [2022]
   Keywords : Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

   Abstract : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. READ MORE

5. 4. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; [2021]
   Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE

6. 5. Vision based facial emotion detection using deep convolutional neural networks

   University essay from Mälardalens högskola/Akademin för innovation, design och teknik

   Author : Fredrik Julin; [2019]
   Keywords : Computer vision; Deep learning; Convolutional neural network; CNN; Neural network; Machine learning; emotion detection; facial expression recognition; real-time; face detection;

   Abstract : Emotion detection, also known as Facial expression recognition, is the art of mapping an emotion to some sort of input data taken from a human. This is a powerful tool to extract valuable information from individuals which can be used as data for many different purposes, ranging from medical conditions such as depression to customer feedback. READ MORE