Essays about: "Customer engagement"

Showing result 11 - 15 of 186 essays containing the words Customer engagement.

1. 11. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
   Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

   Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

3. 12. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lara Kayyal; Shahed Karkoor; [2023]
   Keywords : Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

   Abstract : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". READ MORE

4. 13. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Josef Andersson; Max Fremling; [2023]
   Keywords : Machine learning; keyword classification; unbalanced data; word embedding;

   Abstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE

5. 14. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Usman Anwar; Usman Younis; [2023]
   Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

6. 15. Topic Modeling for Customer Insights : A Comparative Analysis of LDA and BERTopic in Categorizing Customer Calls

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Henrik Axelborn; John Berggren; [2023]
   Keywords : Customer Insights; Natural Language Processing; Topic Modeling; Latent Dirichlet Allocation; BERTopic;

   Abstract : Customer calls serve as a valuable source of feedback for financial service providers, potentially containing a wealth of unexplored insights into customer questions and concerns. However, these call data are typically unstructured and challenging to analyze effectively. READ MORE