Essays about: "Customer engagement"

Showing result 16 - 20 of 186 essays containing the words Customer engagement.

  1. 16. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Keywords : Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Abstract : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. READ MORE

  3. 17. Incorporating Reinforcement Learning into Supervised Sequential Recommender Models

    University essay from Linköpings universitet/Statistik och maskininlärning

    Author : Patrick Siegfried Hiemsch; [2023]
    Keywords : ;

    Abstract : In the context of the significant expansion of e-commerce, Recommender Systems have become important tools for businesses, enhancing customer engagement through the personalization of product recommendations. This thesis investigates the integration of Reinforcement Learning concepts  into Supervised Learning frameworks, aiming to foster more accurate, novel and diverse recommendations. READ MORE

  4. 18. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  5. 19. AI-BASED CHATBOTS ATTRIBUTES EMPLOYING NATURAL LANGUAGE PROCESSING, CONTRIBUTING TO CUSTOMER SATISFACTION : A Quantitative Study on investigating the effect of AI Chatbots attributes with NLP on Customer Satisfaction in E-commerce.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Helja Bordbar; Aya Almoghrabi; [2023]
    Keywords : ;

    Abstract : This paper performed a study to discover the effect of AI-based chatbots employing Natural Language Processing (NLP) on customer satisfaction within E-commerce. Our research has employed a quantitative research approach, utilizing surveys to gather data on interactions with AI chatbots and how it affects satisfaction levels. READ MORE

  6. 20. Incorporating Sustainability into Organizational Culture: An Exploration of Challenges and Solutions in the Swedish Banking Sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anila Birinxhiku; Melina Hägerö; [2023]
    Keywords : Sustainability; Organizational culture; Change management; Challenges; Solutions; Swedish banking sector; Social Sciences; Business and Economics;

    Abstract : Sustainability has emerged as a critical aspect of business operations globally, encompassing environmental impact, social responsibility, and governance factors. With its ability to allocate financial resources, the banking sector plays a unique role in achieving global sustainability goals. READ MORE