Essays about: "Customer expectations of hotel"

Found 2 essays containing the words Customer expectations of hotel.

  1. 1. Where are you? : A qualitative investigation of self-service technology in the hotel industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Fredriksson; Anna Schmidt; [2019]
    Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

    Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

  3. 2. Communicating Sustainability - is it worth it A closer look at three different message contents and their impact on the brand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Florén; Hanna Poutanen; [2014]
    Keywords : sustainability; sustainability communication; csr; sustainability communication content; sustainable branding;

    Abstract : Many companies are working to become more sustainable. The reason can be altruism, cost savings or building a more attractive brand. There is however limited research into how these efforts should be communicated and what type of impact they have on the customer. READ MORE