Essays about: "Customer experiences"
Showing result 21 - 25 of 248 essays containing the words Customer experiences.
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21. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE
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22. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE
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23. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE
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24. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE
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25. Impact of Artificial Intelligence on Customer Experience : A mixed-methods approach to study the impact of Artificial Intelligence on Customer Experience with Voice of Customer as the mediator
University essay from Jönköping UniversityAbstract : Abstract Background: In the contemporary world, the emergence of artificial intelligence has brought about a revolutionary change in customer experiences. Businesses, in analyzing numerous data observations, are aiming to improve customer journeys, from the point of purchase until after the product is used, by making the entire process convenient, satisfactory, and efficient. READ MORE