Essays about: "Customer insight"

Showing result 1 - 5 of 160 essays containing the words Customer insight.

  1. 1. Managing the bi-directional flow of materials to increase customer satisfaction and reduce cost : A case study at Sandvik Mining and Rock Technology

    University essay from Högskolan i Gävle/Industriell ekonomi

    Author : Catharina Cannava; [2019]
    Keywords : material flows; customer satisfaction; reduce costs; supply chain management; logistics management;

    Abstract : Purpose: This thesis explores the bi-directional flows of material perceived by manufacturing firms in the supply chain and accordingly derive suggestions to properly manage these flows to increase customer satisfaction and reduce cost. Methods: A literature review was summarized in a conceptual framework. READ MORE

  2. 2. Warranty reserve forecast for complex products

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Julia Åberg; Jesper Svensson; [2019]
    Keywords : Warranty reserve; agency theory; time series; causal methods; Garantireserv; agentteorin; tidsserie metoder; kausala metoder;

    Abstract : Warranty is a contract between a seller and a buyer. A warranty is also a signal for quality that can be utilized both by the seller and the customer. Even though the warranty is mainly something that is positive, a warranty also incurs risk to the warranty provider. READ MORE

  3. 3. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  4. 4. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  5. 5. Usage - The Holy Grail of Digital Services: An Exploration of Factors influencing B2B Customers’ Usage of Digital Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Losbichler; Angelika Schatz; [2019]
    Keywords : Digital Services; Usage; Value-in-use; Business Model; Software Industry; Business and Economics;

    Abstract : Many product-based companies have identified digital services as a promising way to differentiate themselves and to stimulate future growth. However, as digital services frequently induce a business model change to a pay-per-use or subscription model, companies see themselves increasingly challenged as their revenues are progressively dependent on customers’ actual usage. READ MORE