Essays about: "Customer insight"

Showing result 21 - 25 of 237 essays containing the words Customer insight.

  1. 21. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  3. 22. Next Best Action : A clustering framework for Customer Relationship Management

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : William Takolander; [2022]
    Keywords : CRM; Clustering; Data analysis; Customer engagement;

    Abstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE

  4. 23. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  5. 24. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE

  6. 25. After-Market Spare Parts Forecasting at Sandvik Stationary Crushing & Screening

    University essay from Lunds universitet/Produktionsekonomi

    Author : Artur Jusopov; Arian Marofkhani; [2022]
    Keywords : Forecasting; Intermittent Demand; Spare Parts; After-Market; Crostons; Exponential Smoothing; Hierarchical Forecasting; Technology and Engineering;

    Abstract : Title: After-Market Spare Parts Forecasting at Sandvik Stationary Crushing & Screening. Authors: Arian Marofkhani and Artur Jusopov Supervisors: Professor Gudrun Kiesmüller, Lund University, Faculty of Engineering, Division of Production Management. Macarena Ribalta, Planning & Logistics Manager, Sandvik Stationary Crushing & Screening. READ MORE