Essays about: "Customer involvement"

Showing result 16 - 20 of 187 essays containing the words Customer involvement.

  1. 16. Customer engagement within low involvement product categories - discovered

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Olivia Blomqvist; Joel Samuelsson; [2022]
    Keywords : Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

    Abstract : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. READ MORE

  3. 17. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  4. 18. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Tania Schwarzer; [2022]
    Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

    Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

  5. 19. Small Purchases Make A Big Difference

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Pettersson; Charlotte Sternberg; [2022]
    Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

    Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE

  6. 20. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

    University essay from Umeå universitet/Företagsekonomi

    Author : William Thunholm; Yasmin Lundqvist; [2022]
    Keywords : ;

    Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE