Essays about: "Customer journey"

Showing result 1 - 5 of 65 essays containing the words Customer journey.

  1. 1. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. What is in a physical store?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Priyanka Belel; Adrae Alaoui; [2020]
    Keywords : Customer experience journey; Touchpoints; high involvement products; Generation Z; Physical store.; Business and Economics;

    Abstract : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). READ MORE

  3. 3. Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Michaela Beksson; Sara Christensen; [2020]
    Keywords : Physical Store roles; touchpoints; omnichannel; customer service; customer experience; Business and Economics;

    Abstract : This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry. READ MORE

  4. 4. The high involvement customer journey: A study on customer motivations for touchpoint choice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Pine; Isabell Weber; [2020]
    Keywords : High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. READ MORE

  5. 5. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE