Essays about: "Customer lifetime value"

Showing result 1 - 5 of 26 essays containing the words Customer lifetime value.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

   University essay from Lunds universitet/Matematisk statistik

   Author : Magnus Gerde; [2023]
   Keywords : Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

   Abstract : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. READ MORE

4. 3. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

5. 4. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models

   University essay from Göteborgs universitet/Graduate School

   Author : Christoffer Lindström; [2022-08-18]
   Keywords : Business model; Business model Innovation; Subscription Economy; Subscription Business Models; Subscription-based Business models; The Subscription Economy;

   Abstract : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. READ MORE

6. 5. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Johanna Olnén; [2022]
   Keywords : ;

   Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE