Essays about: "Customer loyalty"

Showing result 1 - 5 of 114 essays containing the words Customer loyalty.

  1. 1. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Mastering the Process of Change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Marzouk; Sofia Petersson; [2020]
    Keywords : Loyalty Program; Customer Loyalty; Customer Expectation; Expectation Management; Customer Engagement; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to increase the knowledge and understanding surrounding changes in loyalty programs. The aim is to further examine how a change in loyalty programs affects customer expectations and loyalty. READ MORE

  4. 4. E-commerce Platforms from a Customer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henrike Wörmer; Asja Sophie Schrader; [2020]
    Keywords : e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

    Abstract : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. READ MORE

  5. 5. How brands can build religious loyalty

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
    Keywords : Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

    Abstract : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. READ MORE