Essays about: "Customer perceived value"

Showing result 1 - 5 of 214 essays containing the words Customer perceived value.

1. 1. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Söderström; Maria Nordin; [2023-07-20]
   Keywords : Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

   Abstract : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. READ MORE

3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

5. 4. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

6. 5. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE