Essays about: "Customer preference"
Showing result 11 - 15 of 43 essays containing the words Customer preference.
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11. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE
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12. Persistence of Preference- Based Customer Segments : An investigation of cluster evolution
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Clustering is a technology within unsupervised learning with a wide range of applications. Several of these applications use data that change over time, which makes clusters’ persistence of interest. One among these employments of clustering time-variant data is preference based customer segmentation. READ MORE
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13. Modeling and understanding customers preference for product sustainability information using Machine Learning techniques
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background. Markets nowadays are increasingly competitive as many companies are focusing themselves on minimising their churn rate and maximising their growth rate of customers. READ MORE
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14. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE
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15. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE