Essays about: "Customer preference"

Showing result 16 - 20 of 43 essays containing the words Customer preference.

  1. 16. Restaurant industry's response to Covid-19

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Keywords : Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Abstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE

  3. 17. How to integrate life cycle thinking in the working process at Volvo Group Real Estate to improve the environmental performances of new dealerships

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Parvathy Suresh Raju; [2020]
    Keywords : Life Cycle Assessment; Dealerships; Environmental impact reduction; Certification systems;

    Abstract : Dealerships are the main interface for customer interaction when it comes to a multinational manufacturing company like Volvo Group. A lot of studies in the field of environmental impact is done on different kind of buildings like office buildings, residential buildings, public buildings etc by performing Life Cycle Analysis (LCA), Life Cycle Cost analysis (LCC) etc. READ MORE

  4. 18. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 19. Improving the Online Checkout Experience : What are the shortcomings in the current systems?

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Nils Carvajal Langaard; [2020]
    Keywords : e-commerce; online checkout-systems;

    Abstract : The purpose of this study is to investigate customers’ needs in an online checkout system andexplain why the payment provider Klarna is so sought-after. This is of particular interest tocompanies working with e-commerce. Using cognitive walkthrough plus a test survey, this study analyses test participants experience on a test-store. READ MORE

  6. 20. User experience in automotive industry: user perspective on functionality and entertainment

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Patricia Papadaki; [2019]
    Keywords : Automotive; GOMS Analysis; Human-Computer interaction HCI ; In-vehicle technologies; User Acceptance; User Experience UX ;

    Abstract : The impact of technology is increasing in the automotive industry resulting in user experience to have a significant role in the industry. Previous studies have researched the use of user experience in the automotive industry describing the importance of it. Studies have also described the user experience in connection to in-vehicle functions. READ MORE