Essays about: "Customer preference"
Showing result 21 - 25 of 43 essays containing the words Customer preference.
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21. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE
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22. User preference prediction between ads-supported and subscribed users
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The goal of this master’s thesis was to create a model that predicts preference towards a specific exclusive feature in a subscribed service. It investigated unsupervised and semi-supervised learning to identify customer segments that prefer an specific exclusive feature. READ MORE
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23. Last Mile Delivery Dilemma in E-Commerce
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : E-commerce has been growing in Sweden over the years. It has not only contributed to economy, but also has shaped people’s way of living, especially with the service of home delivery. READ MORE
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24. Finding product-market fit, How do software start-ups approach product-market fit?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Title: Finding product-market fit. Background and problem: Software start-ups have a significant positive impact on the global economy, but most of the ventures fail within two years of being founded. The predominant cause of failure for start-ups is that they do not find product-market fit. READ MORE
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25. Multichannel Segmentation vs. Demographic Segmentation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE