Essays about: "Customer relationship management - P"

Found 5 essays containing the words Customer relationship management - P.

1. 1. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

3. 2. “Brand Equity – A Study on the relationship between brand equity and stock performance”.

   University essay from Umeå universitet/Företagsekonomi

   Author : Evelin Hinestroza; [2017]
   Keywords : Brand equity; Stock performance; information asymmetry; financial disclosure; Nordic; relationship;

   Abstract : In today’s competitive market companies aim at increasing revenue to acquire a higher market share. Previous research indicates that this can be achieved with intangible assets. READ MORE

4. 3. High-Dimensional Classification Models with Applications to Email Targeting

   University essay from KTH/Matematisk statistik

   Author : Anders Pettersson; [2015]
   Keywords : Statistical learning; logistic regression; random forest classifier; customer relationship management; customer targeting.; Statistisk inlärning; logistisk regression; random forest klassificerare; kundrelationshantering; kundinriktning.;

   Abstract : Email communication is valuable for any modern company, since it offers an easy mean for spreading important information or advertising new products, features or offers and much more. To be able to identify which customers that would be interested in certain information would make it possible to significantly improve a company's email communication and as such avoiding that customers start ignoring messages and creating unnecessary badwill. READ MORE

5. 4. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study

   University essay from Handelshögskolan vid Umeå universitet

   Author : Muhammad Arif Khan; Saqib Saeed Khan; [2011]
   Keywords : Apoteket AB; De-regulation; customer retention; pharmaceuticals; Sweden; 7 Ps of marketing; customers;

   Abstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE

6. 5. What a Difference a Bank Makes

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Alexander Klaus; Ségolène Marie; [2006]
   Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

   Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE