Essays about: "Customer relationship management Objectives in industry"
Showing result 1 - 5 of 7 essays containing the words Customer relationship management Objectives in industry.
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1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE
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2. Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies
University essay from Umeå universitet/FöretagsekonomiAbstract : The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. READ MORE
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3. The Value Added by the Purchasing Department to the Organization
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The role of purchasing has been evolving during the last years, increasing its strategic importance inside the organization. Traditionally viewed as a supportive function impacting only the bottom-line of the company, the main performance indicators for purchasing were cost-reduction and savings. READ MORE
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4. How to re-design Supply Chains more effective when a web sales portal is applied? : Based on a web-sales implementation plan of Spare Parts in the Industrial Electronics Industry
University essay from Akademin för teknik och miljöAbstract : The following thesis counteracts the relationship of Supply Chain Design (SCD) and web-sales[1], and concentrates on the overall aim of “How to re-design Supply Chains more effective when a web sales portal is applied?”. In order to clarify this aim, following four research objectives are set: How does e-commerce connect to Supply Chain Design in general? What is required for a successful implementation of e-commerce? What are the costs and benefits by implementing e-commerce? Which potential risk factors in correspondence of the implementation of e-commerce may influence the whole SCD and e-commerce interaction process? Previous studies have not discussed the interaction of e-commerce and supply chain design on operational level at all, which accounts for a large portion of interests these days. READ MORE
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5. Relationship Marketing in the Travel Industry : A Two Sided Perspective
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers. Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. READ MORE