Essays about: "Customer relationship management hotel thesis"

Found 3 essays containing the words Customer relationship management hotel thesis.

1. 1. Loyalty Card Promotional Activity in Budget Hotel

   University essay from Institutionen för ekonomi

   Author : Fei Teng; [2010]
   Keywords : loyalty card; budget hotel; Swedish customer;

   Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE

3. 2. ROOM FOR SALE - A critical review of different pricing strategies within the hotel industry; with a special focus on Revenue Management

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Gökhan Erol; Hampus Waldemarson; Karl Svensson; [2008]
   Keywords : hotel; pricing strategies; revenue management; customer relationship; market change; blue ocean strategy; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to critically review different pricing strategies with a special focus on Revenue Management and discuss the possibilities and challenges for hotels when optimising their profitability. Methodology: We have conducted three case studies on hotels located in the Öresund region. READ MORE

4. 3. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

   University essay from Institutionen för ekonomi

   Author : Malin Hammer; [2008]
   Keywords : marketing; relationship marketing;

   Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE