Essays about: "Customer relationship management in the banking sector"

Showing result 1 - 5 of 8 essays containing the words Customer relationship management in the banking sector.

  1. 1. Impact of relationship marketing on customer loyalty in banking sector of UK.

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Hasanul Banna; Naseef Rahman; [2020]
    Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

    Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

  2. 2. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE

  3. 3. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  4. 4. The Effects of the Digital Transformation Process on Banks’ Relationship with Customers : Case Study of a Large Swedish Bank

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Binan Sonono; Robert Ortstad; [2017]
    Keywords : Customer relationship management; digitalisation; digital strategy; contingency theory; business strategy.;

    Abstract : The role of digitalisation in the banking sector has altered customers' preferences and demands. As a result of this, banks in Sweden are becoming more digitally oriented in order to satisfy their customers' new preferences and demands. READ MORE

  5. 5. Service Quality & Customer Satisfaction: A case study in Banking Sector

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sara Qadeer; [2014]
    Keywords : ;

    Abstract : The aim of this research is to analyze the impact of service quality on customer satisfaction.  A sound association is found between customer satisfaction and the quality of service provided by the companies. READ MORE