Essays about: "Customer relationship management master thesis"

Showing result 1 - 5 of 23 essays containing the words Customer relationship management master thesis.

  1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  2. 2. Landskapsarkitekten och verktygen : fem fältstudier testar verktygens villkor, konsekvenser och möjligheter för att uppfatta och representera landskap

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Alva Lindau; [2022]
    Keywords : verktyg; representation; plan; sektion; landskap; arkitektur; process; metod; design; skiss; elevation; snitt; projektion; perspektiv; perception; diagram; vandring; upplevelse;

    Abstract : En av landskapsarkitekturens utmaningar är att kontinuerligt utveckla och modellera de verktyg som arkitekten använder på sätt som löser de problem som definierar relationen mellan människa och miljö idag (Corner 2014; Balmori 2014; Wingren 2009; Oles et. al 2014). READ MORE

  3. 3. The Changing Dynamics Within Management Consulting : How Digital Business Models and Gig Workers has Disrupted a Traditional Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Augustson; Elin Berholt; [2022]
    Keywords : Management consulting; gig economy; digital platform; gig worker; independent worker; digitalization; disruptive innovation; digital tools; Gigekonomi; digital plattform; managementkonsult; gigarbetare; gigare; frilansare; digitalisering; disruptiv innovation; digitala verktyg;

    Abstract : As the gig economy is growing at a rapid pace and digitalization has spread throughout the management consulting industry, a notable disruption of this traditional industry has occurred. Digitalization in the management consulting industry has affected both how the management consultant does his/her job as well as how the connection between consultant and client and the relationship between colleagues constitutes. READ MORE

  4. 4. Graph Based Machine Learning approaches and Clustering in a Customer Relationship Management Setting

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Johan Delissen; [2020]
    Keywords : Graph Neural Networks; Knowledge Graph; Clustering;

    Abstract : This master thesis investigates the utilisation of various graph based machine learning models for solving a customer segmentation problem, a task coupled to Customer Relationship Management, where the objective is to divide customers into different groups based on similar attributes. More specifically a customer segmentation problem is solved via an unsupervised machine learning technique named clustering, using the k-means clustering algorithm. READ MORE

  5. 5. Business Model Innovation: The Case of Fitness Industry

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Daria Miasnikova; [2020]
    Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

    Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE