Essays about: "Customer relationship management"

Showing result 1 - 5 of 364 essays containing the words Customer relationship management.

1. 1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

   University essay from

   Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
   Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

   Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

3. 2. Next Best Action : A clustering framework for Customer Relationship Management

   University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

   Author : William Takolander; [2022]
   Keywords : CRM; Clustering; Data analysis; Customer engagement;

   Abstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE

4. 3. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Maike Strube; [2022]
   Keywords : Green Marketing; Customer Satisfaction; Hotel Industry;

   Abstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE

5. 4. Customer Related Risks : A Garment Manufacturer Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Caroline Lindholm; Filippa Vasilis; Astrid Hansson; [2022]
   Keywords : Risk; Risk Management; Garment Manufacturing; Malaysia; Buyer-Supplier Relationship; Purchasing Practices;

   Abstract : This paper examines risks that arise from buyer-manufacturer relationships from Malaysian garment manufacturers' perspectives. In addition, the risk management techniques used to handle these risks are studied and cross-examined. The nature of the relationship is also discussed in relation to the risks and risk management techniques identified. READ MORE

6. 5. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikolai Kozhevnikov; Sofia Rosin; Daniel Castro Jimenez; [2022]
   Keywords : Brand Extension Strategy; Brand Overstretching; Brand Portfolio Management; Brand Authenticity; Brand Image; Business and Economics;

   Abstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE