Essays about: "Customer research"

Showing result 1 - 5 of 1927 essays containing the words Customer research.

  1. 1. Words are just words until they appear in action, right? - Sustainability reporting and its significance for customers in the Swedish fast fashion industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Clara Grönberg; Irma Weberg Ekelund; [2020-07-09]
    Keywords : Sustainability Reporting; Swedish fast fashion industry; CONI-model; Consumer preferences; Consumer perception; Environmental sustainability;

    Abstract : Background and Problem: The awareness towards environmental sustainability has increasedrapidly both in society and among clothing companies’ stakeholders, e.g. the customers buyingtheir products. This awareness affects the fast fashion industry which is one of the most pollutingindustries. READ MORE

  2. 2. Facilitating Sustainable Investments - How the EU Taxonomy is expected to change the principal-agent relationship between fund managers and retail customers

    University essay from

    Author : Pontus Elmrin; Astrid Johansson; [2020-07-02]
    Keywords : Fund manager; Retail customer; Environmental Sustainability; Sustainability Investments; EU Taxonomy; Capital reallocation; Sustainable Development Goals Agenda; Principal-agent; Greenwashing;

    Abstract : There is currently an information asymmetry on the financial market, which has implications for the practice of greenwashing, hindering the capital allocation towards the Sustainable Development Goals. To fill this information gap, the EU Commission initiated the development of an EU Taxonomy - a standardized classification system to facilitate sustainable investments. READ MORE

  3. 3. Generating Value from IoT Through International Business Models - A Multi-Case Study on Multinational Corporations

    University essay from Göteborgs universitet/Graduate School

    Author : Oscar Mölne; Nichlas Willenborg; [2020-06-30]
    Keywords : Business Models; Business Model Canvas; BM; BMC; International Business; International Business Models; Internet of Things; IoT; Value Creation;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 4. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE