Essays about: "Customer research"

Showing result 21 - 25 of 2735 essays containing the words Customer research.

  1. 21. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  3. 22. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 23. Learning Through Taking Action : An empirical study into the early-stage business model development for a novel technology

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Maslov; Hugo Javenius; [2023]
    Keywords : Business Model; Business Model Innovation; Business Model Development; Business Model Innovation Process; Business Model Tools and Methods; Action Research; Nascent Market Entry; Multi-Disciplinary Innovation; 3D Bioprinting; Affärsmodell; Affärsmodellsinnovation; Affärsmodellutveckling; Affärsmodellsinnovationsprocess; Affärsmodells-verktyg och metoder; Aktionsforskning; Begynnande marknadsinträde; Multidisciplinär innovation; 3D-bioprinting;

    Abstract : This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. READ MORE

  5. 24. Performance evaluation of domestic solar power installations in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Felix Monthan; [2023]
    Keywords : ;

    Abstract : In the past two decades the global electricity demand all over the world has increased by 82%, thisis a result of improved living standards, growing populations, electrification of vehicles and growing demand for digital devices. In Sweden, electricity generation from solar power is relatively small and equates to about 0. READ MORE

  6. 25. Explainable Artificial Intelligence and its Applications in Behavioural Credit Scoring

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Robert Iain Salter; [2023]
    Keywords : Behavioural Credit Scoring; Deep Learning; Machine Learning; Long Short-Term Memory; Default Prediction;

    Abstract : Credit scoring is critical for banks to evaluate new loan applications and monitor existing customers. Machine learning has been extensively researched for this case; however, the adoption of machine learning methods is minimal in financial risk management. READ MORE