Essays about: "Customer retention and Switching costs"

Found 2 essays containing the words Customer retention and Switching costs.

1. 1. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
   Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

   Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE

3. 2. Brand loyalty towards cell phones : A study of Generation Y in Sweden

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Micaela Birkedal; Gabrielle Meister; [2014]
   Keywords : Brand; Brand Loyalty; Generation Y; Perceived brand quality; Brand image; Brand experience; Customer satisfaction; Customer retention and Switching costs;

   Abstract : The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic, and to find out if some set factors of loyalty affects Generation Y's loyalty more than other.  The conclusion of this thesis is that Generation Y is more loyal to their cell phone brand compared to other consumer electronics, and that the set factors presented are affecting their brand loyalty to different extent. READ MORE