Essays about: "Customer retention"

Showing result 1 - 5 of 90 essays containing the words Customer retention.

  1. 1. Comparison of Machine learningalgorithms on Predicting Churn withinMusic streaming service

    University essay from Blekinge Tekniska Högskola

    Author : Lahari Gaddam; Sree Lakshmi Hiranmayee Kadali; [2022]
    Keywords : Churn Prediction; Classification Algorithms; Machine Learning; Music Stream; Supervised Learning.;

    Abstract : Background: Customer churn prediction is one of the most popular part of bigbusinesses and often help the companies in customer retention and revenue generation.Customer churn may lead to huge loss of revenue and is important to analyzeand determine the cause for churn. READ MORE

  2. 2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; [2022]
    Keywords : ;

    Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE

  3. 3. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

  4. 4. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Lily Rutström; [2022]
    Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

    Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE

  5. 5. Adaptation of Agile Methodology in Mainframe Projects

    University essay from Linköpings universitet/Programvara och system

    Author : Hermus Jeyapaul; [2022]
    Keywords : ;

    Abstract : The software engineering methodologies have played a significant role in an organization that is fuelled by programming. ‘Continuous development’ has been the most popular buzzword of the previous decade. READ MORE