Essays about: "Customer strategy of"

Showing result 16 - 20 of 740 essays containing the words Customer strategy of.

  1. 16. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sejin Hahn; Sarafat Hossain; [2021]
    Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

  2. 17. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  3. 18. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Keywords : ;

    Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

  4. 19. Marketing in start-ups : A case study of business relationship development

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Author : Hampus Myhr; Alejandro Pérez Dueñas; [2021]
    Keywords : Marketing; Start-up; Business-to-business; Relationship marketing; Business relationships;

    Abstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE

  5. 20. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
    Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

    Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE