Essays about: "Customer strategy of"

Showing result 21 - 25 of 848 essays containing the words Customer strategy of.

1. 21. A process to assess fossil-free transport transition pathways and develop a sustainability roadmap for transport purchasers

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Lauren Brach; [2023]
   Keywords : Roadmap; corporate carbon strategy; decarbonisation; transportation; fossil-free; Earth and Environmental Sciences;

   Abstract : Most (93%) of the greenhouse gas emissions in the transport sector come from road traffic in Sweden which includes passenger and freight transport activity (Trafikverket, 2022). The aim of this thesis was to understand pathways that transport purchasers can pursue to reach the fossil-free transportation goals from manufacturing plant to customer and to develop a process for assessing a market and developing a roadmap for achieving fossil-free transportation. READ MORE

3. 22. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

   University essay from

   Author : Amanda Persson; Alexandra Millner; [2023]
   Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

   Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

4. 23. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

5. 24. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

6. 25. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

   University essay from KTH/Produktionsutveckling

   Author : Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
   Keywords : Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

   Abstract : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. READ MORE